The well respected Pitchforkmedia.com and now Pitchfork.tv are now dual heads of a burgeoning internet giant and tastemaker.  Established in 1995 by fellow Minnesotan Ryan Schreiber.  The headquarters was moved to Chicago in 1999 and in recent years has expanded to an additional office in New York City.

Pitchfork is a daily visit for the music focused, myself included.  Personally I enjoy the news portion of the site as it is one of the sole places you can get news about serious/indie music on the internet.  The album review portion of the website is also extremely vital although it can be a little labored/pretentious for my taste.  I prefer to just read the short sinopsys and note the albums rating.  One of my largest disagreements with the site is the fact they only do 5 reviews every weekday and they end up missing some very vital releases.  Then again my tastes have always been caught between the obscure and rightfully accessible.  Another notable section on the website are the features that they periodically post.  Including interviews, best of lists, and live show reviews.  Speaking of live shows Pitchfork started hosting live music festivals a few years back featuring 3 days of bands.  I myself have made it for the last two years and would suggest it to anyone that is into independant music.

Pitchfork.tv is a newer edition to this media empire.  It is what it sounds like… an visual media extension of the original website where they host a bunch of original content, music videos and a one week only feature.  My favorites from this site are the sketch comedy show produced by the lead singer of the band Les Savy Fav – Tim Harrington and one week only feature where you can tune into a new music documentary each week.